Creating a powerful, positive image is key for producing the impact necessary to drive important initiatives and move your community forward. A new look may be just what’s needed to consistently promote your vision, share achievements, educate citizens on current news and events, create new business opportunities and drive new tourism through carefully placed messaging.
Case Study:
The City of Big Spring combined efforts and resources with the Chamber, Convention and Visitors Bureau and the Economic Development Corporation to develop a professional brand and a marketing communications plan. Many vested partners made up the group of city leaders working with our PGC team to define priorities and achieve set objectives. Fun workshops were used for identifying key goals to produce desired results. Guaranteeing the workshops would be fun PGC brought out our tool kit of crayons, bubbles, glasses, snicker bars and creative ideas as we defined the brand promise of Big Spring. PGC created a brand which embraces what Big Spring is today and what they desire to be in the future. The brand is the promise of the experience. At PGC we keep our promises.
PGC Shines the Spotlight on Your Community to Create Opportunity
• Local, state-wide or national media campaigns
• Proactive Public Relations campaigns highlighting opportunities and resources
• Increased revenue generated from publicity surrounding community events
• Utilization of downtown revitalization: shopping, dining, character of small town
• Social media campaigns
• Web site updates: images and messaging reflecting new image and brand
• Improved city signage
• Increased tourism
• Increased local business revenue for expanded tax base
• Boost in community pride
