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Archive for the ‘Branding & Identity’ Category

A Little Inspiration

Wednesday, March 24th, 2010

Obsession with Sticky Notes

Even though the world seems to have gone digital, this site show that we’re all still quite attached to sticky notes. 335 found notes from 21 cities and 6 countries.  Check it out here.

Gone Bananas

Speaking of stickies - Chiquita Bananas refreshes their brand.  Check it out here.

Free Printable Art Pieces

The New York Public Library’s Digital Gallery provides free and open access to over 700,000 images digitized from the The New York Public Library’s vast collections, including illuminated manuscripts, historical maps, vintage posters, rare prints, photographs and more. Images can be purchased from the New York Public Library, framed or un-framed, or can be printed at your home computer at a lower resolution.  Check it out here.

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Do you have an “a-ha” moment

Thursday, November 5th, 2009

To take an idea, an image—something that moves people—creating an emotional response to move people to action is exciting. The “a-ha” moment people experience in an ad campaign—from brochure, logo, Web site.

At PGC Creative, that “a-ha” moment is what gets us up in the morning. It’s the “fire-in-the-belly” for us. It’s our caffeine, our passion. Always keeping up with trends and setting new ones, PGC studies the ever evolving world of graphic design.

One recent project was Jovan Orthodontics & Prosthodontics. PGC was asked to create a large amount of marketing collateral in a short amount of time. We needed to convey a high-quality, friendly, patient-centric, gentle dentistry service. No small task.

We met the deadline and exceeded client expectations.

Does your campaign have an “a-ha” moment?

Like the PGC Creative tagline says Ideas | Solutions | Results.

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How is your Community Moving Forward?

Wednesday, October 21st, 2009

At PGC Creative, we’re here when you need us, putting your best foot forward in every situation.

Your city’s most valuable resource is a savvy, well-informed public relations team. PGC Creative’s award-winning specialists bring more than eighty years of combined experience to your door-step. We’ll consistently promote your community’s vision, share your achievements, educate citizens on important news and events, create new business opportunities and drive new tourism through carefully developed branding and creative, consistent public relations strategies.

“The right to be heard does not automatically include the right to be taken seriously.”
Herbert Humphrey, Vice President of the United States (1964-1968)

City of Big Spring, Texas

PGC Creative has teamed up with the City of Big Spring in a combined effort with the Chamber of Commerce, Convention and Visitors Bureau and Economic Development leadership to develop a professional brand and marketing communications plan. The PGC Creative team will lead the charge in defining the brand promise of Big Spring which embraces their image today and merges it with a branding and marketing strategy consistent with their goals and objectives for the future. Key opportunities for Big Spring include:

• Launching a proactive Public Relations campaign highlighting opportunities
and resources
• Increasing revenue generated from annual events
• Implementing measurement tools for tracking community success
• Utilizing downtown revitalization to enhance tourism and increase revenue
• Capitalizing on social media outlets for community relations
• Building on existing community pride
• Exploring grants funding for city initiatives

As a professional public relations agency, the effectiveness of our tried and true “one stop shop” approach to the delivery of core services can be quantified through significant cost reduction, improved time management, and measurable results.

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Pioneer Vision Care

Friday, October 2nd, 2009

One of the most important tools to getting your business recognized is a Web site that stands out—taking your brand and your stellar qualities to current and potential customers.

By implementing a user friendly navigation, ADA accessibility features, video, online shopping, and engaging learning experiences—you’ll find Web site visitors spending more time exploring your site and getting to know why they should do business with you.

Visit Pioneer Vision Care at www.pioneervisioncare.com and see what makes PGC Creative stand out as a Web design and development team.

Importance of Internet Based Solutions

To be successful in today’s information age requires a strategic balance between Internet based solutions and more traditional forms of mass communication. With an average of 74% of the public currently turning to the internet for information, a strong online presence is essential to reaching the majority of adults who are relying daily on the world wide web and email to stay informed (Source: Nielsen/NetRatings - June/08).

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Client Spotlight: Z’Tejas Southwestern Grill

Tuesday, August 18th, 2009

For two decades, Z’Tejas has been on the culinary cutting edge—offering up fresh, flavorful and innovative fare. During the past 20 years of pleasing guests, Z’Tejas has become a landmark on the Austin scene—like an old and trusted friend.

Media Luncheon
With PGC Creative’s assistance and planning, Z’Tejas recently hosted a media luncheon for top Austin entertainment reporters. The successful event focused on Z’Tejas’ summer menu—such as Yucatán chile spiced shrimp salad, Leo’s street tacos, ancho & cocoa grilled pork tend erloin and crispy crab tacos, with summertime refreshments of pomegranate and sage margarita, 20th Anniversary margarita and others.

Z’Tejas received many accolades about the event—good food + good drinks = good times.

20th Anniversary
One of the mission’s of the media luncheon was to announce the up-coming Z’Tejas’ 20th Anniversary celebration on Sept. 13th from 6 pm – 10 pm. The buzz is building and PGC is leading the way. Already the event is being billed as a “must-do” and ticket sales are brisk. Through PGC’s outreach efforts, Z’Tejas is expecting a large crowd to listen to Asleep At The Wheel and celebrate this important milestone. A portion of the proceeds will go to the Lance Armstrong Foundation.

Operation Turkey Day
PGC’s creativity led to Operation Turkey Day. Founding Chef Jack Gilmore wanted to honor Servicemembers, so PGC created Operation Turkey Day. Over the years, Z’Tejas has feed thousands of Soldiers from nearby Ft. Hood. “Doing Good” has also benefited Z’Tejas with exceptional media coverage. But the main focus will always be the Soldiers.

PGC has built its reputation on bringing creative ideas and solutions to clients—small-scale meetings, large events, public relations, marketing and advertising—PGC Creative takes a holistic approach to your communication needs. It really is a win-win situation, clients get real-world solutions and PGC works with stellar people.

For more information about this client, please visit www.ztejas.com

To discuss what PGC Creative can do for your company or organization, please call Tim Hanson at 512-671-9400.

Posted in Branding & Identity, Business Practices, Public Relations & PR, Social Media | No Comments »

Is Neuromarketing the New Science of Consumer Buying Behavior?

Tuesday, June 23rd, 2009

Make way for an exciting and powerful new blend of marketing and science that may revolutionize the way we market and advertise products and services to consumers. Neuromarketing is the merging of marketing and science aimed to pinpoint motivations underlying consumer buying behavior. This new found science unlocks some astonishing revelations about why we buy things and gives us some fascinating new answers to age old marketing questions about consumer buying habits.

In his groundbreaking new book Buy-ology, revered marketing guru Martin Lindstrom combines his talent for advertising and marketing with quantum science and concludes that nearly 90 percent of consumer buying behavior is caused by unconscious thought. Lindstrom challenges traditional marketing and advertising techniques, offering up an exciting and beneficial new alternative for marketing strategists to use on behalf of their clients.

Lindstrom’s book is good news for the marketing world and a win-win proposition for industry execs, businesses and consumers alike. Neuromarketing blesses all of us with a revolutionary and useful new technology, enabling marketing strategists to develop and market client products in a highly effective way that is pleasing to consumers.

For a closer look at the fascinating work of Martin Lindstrom and more on neuromarketing, visit his website at:

www.martinlindstrom.com

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Psychology of Names

Monday, February 23rd, 2009

Writers, advertising agencies, public relations firms and politicians, take note: separate psychological and linguistic studies have resulted in the same conclusion– the subconscious mind has a significant emotional response to certain words, names, and phrases. In order to maintain a solid understanding of any business’ most important investor-the mind of a potential client-it is essential to stay up to date with the latest socio-psychological research in the field of marketing. Researchers now believe the key to establishing an emotional appeal with that client may be as simple as careful word choices. Two elements come into play when the brain is processing words: association with feelings, and association with other words.

When using words for the purpose of publicity, one of the major considerations must be how to achieve the most impact upon your audience. Every word has a “denotative” (”dictionary”) meaning, but of greater importance, particularly in advertising, is the connotative definition-the definition conjured up in the minds of each individual in response to hearing or reading the word.

When applying this concept to advertising, one can deduce that since positive emotions can be expressed in fewer words, cautiously choosing words with the most positive connotations allows businesses to promote their services more quickly, directly, and effectively. On the other hand, words evoking negative emotions require more detailed thinking, and more subtle distinctions.

According to researchers at Executive Solutions in New York, a customer is more likely to follow through with a purchase of a product appealing to their subconscious need to feel competent, acceptable, and responsible.

“A bad word whispered will echo a hundred miles.” Chinese Proverb

Tags: branding, effective communication, emotions, names
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