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Archive for the ‘Public Relations & PR’ Category

Young Ozone Action Heroes Making a Difference in Pflugerville!

Monday, December 7th, 2009

Ozone Action Heroes is a community awareness campaign developed by PGC Creative for the Capital Area Metropolitan Planning Organization (CAMPO) to empower, educate and encourage people and organizations to improve air quality through simple, yet heroic actions such as turning off lights, refueling vehicles after 6:00 p.m. and sharing rides or using public transportation whenever possible.

One aspect of the campaign included a contest to see which Central Texas school could recruit the most Ozone Actions Heroes this fall. The school contest encouraged students, families and organizations in the 5 county Austin Metro region to take the ozone heroes’ pledge by registering at www.ozoneheroes.com

And the Winner is….Pflugerville Middle School! Congratulations! Go Panthers! Students at the school will receive a special recognition award from CAMPO and an Amy’s Ice Cream party in March for their efforts to help spread the word about reducing the effects of ground level ozone.

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Fort Hood

Thursday, November 19th, 2009

On November 21, PGC Creative will team with Z’Tejas, the U.S. Army, Atmos Energy, Union State Bank and several other companies to feed approximately 2,000 soldiers and their families at Fort Hood.

Two years ago, PGC approached Z’Tejas with the idea of feeding soldiers from Fort Hood Army Base at the Z’Tejas Avery Ranch location.

Over the years, the event has grown and this year, the invitation was sent to feed the 4th Combat Aviation Brigade (CAB) on Fort Hood. At the request of the Army, soldiers and their families will receive a signature Z’Tejas meal. The 4th CAB returned home from Iraq in May and will be redeployed in the near future.

Planning for the event began in July, with more than 100 people involved in the processes, donating thousands of man-hours to this worthy cause. PGC has led the coordination, marketing and public relations for this event.

PGC is also setting up a “Hello Mom” webcasting center, sponsored by Atmos Energy. Soldiers and their families will be able to send holiday greetings to their loved ones via a webcast.

In light of recent events at Fort Hood the Z’Tejas’ takes on additional meaning—helping soldiers and their families return to “normal” Army lives. This will be the first significant public event since that tragic Thursday afternoon.

It also gives them a chance to give thanks for their loved ones, and remember those lost during the year. Every event, every gathering, every outreach—helps with the healing process.

PGC extends a heartfelt thanks to all the U.S. Service members protecting and defending us, and to their families and loved ones serving along side them.

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Do you have an “a-ha” moment

Thursday, November 5th, 2009

To take an idea, an image—something that moves people—creating an emotional response to move people to action is exciting. The “a-ha” moment people experience in an ad campaign—from brochure, logo, Web site.

At PGC Creative, that “a-ha” moment is what gets us up in the morning. It’s the “fire-in-the-belly” for us. It’s our caffeine, our passion. Always keeping up with trends and setting new ones, PGC studies the ever evolving world of graphic design.

One recent project was Jovan Orthodontics & Prosthodontics. PGC was asked to create a large amount of marketing collateral in a short amount of time. We needed to convey a high-quality, friendly, patient-centric, gentle dentistry service. No small task.

We met the deadline and exceeded client expectations.

Does your campaign have an “a-ha” moment?

Like the PGC Creative tagline says Ideas | Solutions | Results.

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How is your Community Moving Forward?

Wednesday, October 21st, 2009

At PGC Creative, we’re here when you need us, putting your best foot forward in every situation.

Your city’s most valuable resource is a savvy, well-informed public relations team. PGC Creative’s award-winning specialists bring more than eighty years of combined experience to your door-step. We’ll consistently promote your community’s vision, share your achievements, educate citizens on important news and events, create new business opportunities and drive new tourism through carefully developed branding and creative, consistent public relations strategies.

“The right to be heard does not automatically include the right to be taken seriously.”
Herbert Humphrey, Vice President of the United States (1964-1968)

City of Big Spring, Texas

PGC Creative has teamed up with the City of Big Spring in a combined effort with the Chamber of Commerce, Convention and Visitors Bureau and Economic Development leadership to develop a professional brand and marketing communications plan. The PGC Creative team will lead the charge in defining the brand promise of Big Spring which embraces their image today and merges it with a branding and marketing strategy consistent with their goals and objectives for the future. Key opportunities for Big Spring include:

• Launching a proactive Public Relations campaign highlighting opportunities
  and resources
• Increasing revenue generated from annual events
• Implementing measurement tools for tracking community success
• Utilizing downtown revitalization to enhance tourism and increase revenue
• Capitalizing on social media outlets for community relations
• Building on existing community pride
• Exploring grants funding for city initiatives

As a professional public relations agency, the effectiveness of our tried and true “one stop shop” approach to the delivery of core services can be quantified through significant cost reduction, improved time management, and measurable results.

Contact us today for your complimentary initial consultation. We look forward to hearing from you.

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Social Media

Wednesday, September 16th, 2009

Pok-e-Jo’s, an Austin family tradition for 30 years, is dedicated to serving folks a quality product with superior service at a reasonable price in an atmosphere that is inviting for customers and employees alike. With the help of PGC Creative, Pok-e-Jo’s has been able to reach out to their consumers to build relationships and get the word out about who they are, what is going on, and what fun specials customers can look forward to.

With regular tweets and wall postings, fans can interact with Sam Saxton and Danny Haberman, the Company’s smokehouse experts. By getting to know them on a more personal level, consumers feel more connected with the Company and remember them when an occasion strikes, such as birthdays and anniversaries.

By utilizing all forms of social media, Pok-e-Jo’s strong consumer loyalty was shown in the What’s Your Story campaign for their 30th Anniversary celebration. People wrote in telling compelling stories about how Pok-e-Jo’s has been a significant part of their lives.

With each promotion, special, and contest, social media has not only helped get the word out and increase awareness about Pok-e-Jo’s, but has helped them measure what impact different campaigns and specials are successful or not in a relatively short amount of time. Using social media allows for tracking of retweets, direct messages, responses to contests, promotion announcements, etc.

By venturing out into the social media world, Pok-e-Jo’s communicate with more than 15,000 customers each month—reinforcing its brand image as an Austin family tradition.

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Texas Gold Rush

Friday, August 28th, 2009

We’re Here to Help You Plan and Manage Your Next Event

You may be pleased to hear that our Professional Services include event planning and coordination. With the collective knowledge each team member brings to PGC, we are available to assist our clients with planning and onsite event management for Grand Openings, Ground Breaking Ceremonies, Trade Shows, Galas, Festivals, and other special events. We can also provide public speaking and media training for any occasion.

At PGC, we have created an efficient “one stop shop” approach to the industry resulting in significant return on investment and visibility for our clients. We know what works, what doesn’t, and how to problem solve creatively and effectively. The positive experience our clients receive while working with us is one of the many factors that set our agency apart from others.

Consider us an extension of your team, working with you to create significant opportunities that bring your business to the next level of growth and success. Our lines of communication are always open, not only with each other through regular staff and project meetings, but with all parties involved in helping achieve your ultimate goals.

Catch the Fever! Find the Gold! Uncover the Treasure!

PGC proudly introduces the Texas Gold Rush & Music Festival, a 3-day spectacular event for the whole family coming to Central Texas March 26, 27 & 28, 2010. What makes this music festival so extraordinary? As proclaimed by a recent headline in The Onion-Austin Decider, “There’s Gold in That There Music Festival!” Texas Gold Rush Adventure participants will have seven hours to scour the landscape for over one million dollars worth of gold coins, ingots and bullion buried across several hundred acres of rugged Texas countryside in a place known as Prospector’s Park, just south of San Antonio.

With plenty of fun for non-prospectors, as well, the Texas Gold Rush & Music Festival will be a sure crowd pleaser, set in an original frontier atmosphere, with live music by day on multiple stages and nationally known headliner concerts each night. The Gold Rush experience will offer multiple food vendors, saloons, hand-made arts and crafts, carnival rides, games and other family-friendly activities for some 30,000 guests. There’s no doubt about it, you’ll leave Texas Gold Rush & Music Festival with some great memories-and maybe a great fortune!

A portion of the event proceeds will benefit the Lance Armstrong Foundation, LiveStrong. Get your tickets today at www.texasgoldrush.com.

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Client Spotlight: Z’Tejas Southwestern Grill

Tuesday, August 18th, 2009

For two decades, Z’Tejas has been on the culinary cutting edge—offering up fresh, flavorful and innovative fare. During the past 20 years of pleasing guests, Z’Tejas has become a landmark on the Austin scene—like an old and trusted friend.

Media Luncheon
With PGC Creative’s assistance and planning, Z’Tejas recently hosted a media luncheon for top Austin entertainment reporters. The successful event focused on Z’Tejas’ summer menu—such as Yucatán chile spiced shrimp salad, Leo’s street tacos, ancho & cocoa grilled pork tend erloin and crispy crab tacos, with summertime refreshments of pomegranate and sage margarita, 20th Anniversary margarita and others.

Z’Tejas received many accolades about the event—good food + good drinks = good times.

20th Anniversary
One of the mission’s of the media luncheon was to announce the up-coming Z’Tejas’ 20th Anniversary celebration on Sept. 13th from 6 pm – 10 pm. The buzz is building and PGC is leading the way. Already the event is being billed as a “must-do” and ticket sales are brisk. Through PGC’s outreach efforts, Z’Tejas is expecting a large crowd to listen to Asleep At The Wheel and celebrate this important milestone. A portion of the proceeds will go to the Lance Armstrong Foundation.

Operation Turkey Day
PGC’s creativity led to Operation Turkey Day. Founding Chef Jack Gilmore wanted to honor Servicemembers, so PGC created Operation Turkey Day. Over the years, Z’Tejas has feed thousands of Soldiers from nearby Ft. Hood. “Doing Good” has also benefited Z’Tejas with exceptional media coverage. But the main focus will always be the Soldiers.

PGC has built its reputation on bringing creative ideas and solutions to clients—small-scale meetings, large events, public relations, marketing and advertising—PGC Creative takes a holistic approach to your communication needs. It really is a win-win situation, clients get real-world solutions and PGC works with stellar people.

For more information about this client, please visit www.ztejas.com

To discuss what PGC Creative can do for your company or organization, please call Tim Hanson at 512-671-9400.

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Speed, Use of Social Media Outlets Are Keys to Crisis Communication, Study Shows

Wednesday, May 27th, 2009

Organizations communicating health and safety information during a crisis need to respond quickly and in common terms when communicating to the public, otherwise audiences will seek information elsewhere, according to a study by a University of Texas at Austin researcher.

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West Texas Town Blows Into Capitol

Wednesday, April 1st, 2009

Braving threats of a potential hail storm, more than 200 residents of the City of Big Spring traveled over five hours to visit the Texas Capitol on Wednesday, March 25 in appreciation of legislative support for their growing area. The West Texas city is a leader in renewable energy, particularly wind power. While local Big Spring officials, including Senator Kel Seliger and Representative Joe Heflin, visited with key legislators, other attendees, including student diplomats from Howard College, hosted an ice cream social for legislators and capitol staff. PGC organized logistics of the successful event.

To read more about Big Spring Day in Austin please visit http://www.bigspringherald.com/content/view/163236/.

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Client Spotlight: Z’Tejas Tweets

Wednesday, March 18th, 2009

Popular social medium, Twitter, allows Z’Tejas to communicate instantly with loyal customers, food editors and SXSW travelers. When an enticing “tweet” offering a complimentary lunch met the eyes of Kansas social media blogger Jason Falls, this article ensued: Marketing without faking it.

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