Pok-e-Jo’s, an Austin family tradition for 30 years, is dedicated to serving folks a quality product with superior service at a reasonable price in an atmosphere that is inviting for customers and employees alike. With the help of PGC Creative, Pok-e-Jo’s has been able to reach out to their consumers to build relationships and get the word out about who they are, what is going on, and what fun specials customers can look forward to.
With regular tweets and wall postings, fans can interact with Sam Saxton and Danny Haberman, the Company’s smokehouse experts. By getting to know them on a more personal level, consumers feel more connected with the Company and remember them when an occasion strikes, such as birthdays and anniversaries.
By utilizing all forms of social media, Pok-e-Jo’s strong consumer loyalty was shown in the What’s Your Story campaign for their 30th Anniversary celebration. People wrote in telling compelling stories about how Pok-e-Jo’s has been a significant part of their lives.
With each promotion, special, and contest, social media has not only helped get the word out and increase awareness about Pok-e-Jo’s, but has helped them measure what impact different campaigns and specials are successful or not in a relatively short amount of time. Using social media allows for tracking of retweets, direct messages, responses to contests, promotion announcements, etc.
By venturing out into the social media world, Pok-e-Jo’s communicate with more than 15,000 customers each month—reinforcing its brand image as an Austin family tradition.
